Micro App Studio

We build apps that
make life easier.

Brisket Labs is a micro app studio — we build focused apps that do one thing brilliantly. First up: Surf Coach AI, your personal surf coach, powered by AI.

Mobile-first AI-powered Human-centered
How we work

We don't rush the good stuff.

Great products take patience. We build low and slow — carefully, deliberately, and with the people who'll use them front of mind.

01
🔍

Understand

We start with the problem, not the feature. Deep discovery to understand who we're building for and the friction they feel every day.

02
🛠️

Craft

We prototype, test, and refine — sweating the details that make an app feel effortless and genuinely delightful to use.

03
🚀

Refine

We ship something people love, then keep improving it — listening, iterating, and getting better with every release.

Why we exist

Most apps are bloated and overcomplicated.

🎯

The problem

Surfers have no personalized way to improve. The only options are expensive coaches — who aren't always available when you need them.

👥

Who it's for

Beginner to intermediate surfers who want to get better faster — without hiring a pricey personal coach.

📱

Our focus

Focused micro apps that do one thing brilliantly — starting with Surf Coach AI.

"We build mobile apps to make people's lives easier."
No clutter, no bloat — just thoughtfully crafted software, built low and slow.
Our first app

Meet Surf Coach AI.

Your personal surf coach in your pocket — powered by AI. We're in the early build phase, shaping it with care.

Stage: Idea / Pre-MVP

Surf Coach AI

Upload a clip from your session and Surf Coach AI analyzes your technique, then builds a training plan tailored to you — so every surf makes you better.

  • AI surf video analysis — break down your technique and spot what to improve.
  • Custom training plans — personalized drills matched to your level and goals.
  • Progress you can feel — clear next steps to level up, session after session.
🏄 Surf Coach AI
coming soon
The team

The people behind Brisket Labs.

Small team, big obsession with craft.

AS

Arthur Shim

Founder

A product builder who's taken multiple consumer health & wellness startups from idea to product-market fit. Now focused on building agentic AI products.

in · LinkedIn

Let's build something great.

Questions, ideas, or just want to say hello? We'd love to hear from you.

Email us →